As a filmmaker, your primary objective for making could vary. Maybe, you just love making movies or maybe, you have a message that you want to share with the world or like most filmmakers, you just want to make some money. But, whatever your objective might be, there is only one way to get people to watch your movie and that’s through marketing.
Now, there are several marketing tools used to promote a movie and the most recognizable one is the trailer. A well-made trailer can have a significant impact on the success of your film. In fact, why don’t you put yourself in the average person’s shoe? You’ve been there too; that moment where a movie trailer inspired you so much that you had to go watch the whole movie. That’s exactly what movie trailers can do.
There are several ways to make an impact with your trailer and incorporating VFX is one very effective method. Visual effects are a growing trend in the movie trailer world today. The reason is quite simple – they work. Visual effects allow you to enhance the overall appeal of the movie.
Additionally, they cost much less too. There is no need to spend on executing hard or difficult scenes. If there are complex scenes to be shot or edits to be made for your trailer, you can simplify the process by substituting with visual effects. You are basically cutting down on expenses and reducing your workload by adding visual effects.
On the whole, a trailer enhanced with VFX can really cause a spike in ticket sales.